Top  SEO Techniques

 

Domain Names:

Choose your site domain name that contains words from your primary keyword phrase. Your domain name should also be easy to spell and easy to remember.

 

1. Creating valuable and targeted content.
The information that we will offer on your web site will not only have value for your prospects, but also be rich in keywords. Remember that a Web page must contain a series of specific terms and keywords in order to rank well in the SERPs.

- Add keyword synonyms to your content.


2. Proper content for the title tag.
The title of web pages weighs heavily in establishing its relevance to the search engines. About 65 characters (including spaces) or less in the title will be taken into account by spiders. It’s one of the most overlooked opportunities for getting better rankings.

 

3. Meta tag description.

Well written Meta description tags should summarize the web site's content. The description should be a concise and appealing in order to better catch the eye. At the same time, keywords should be present but not in an abundant repetitive way.

 

4. Using headings (h1, h2) properly.
The major search engines usually look at the headings on Web pages. It is from these places that they get information about the contents of the pages. Therefore, it is very important to pay attention to how these headings are written and what keywords they contain. All of your headings will be carefully written to include your most relevant keywords.

- Insert the keyword phrases in a <h1>keyword phrase</h1> tag at the beginning of your page. Keyword synonyms should be put in your h2 & h3 tags. The h1, h2, h3 tags are used for titles and subtitles in articles.

 

5. Including alt tags for pictures.
Unfortunately, pictures cannot be indexed by spiders, but alt tags can. HTML Alt tags contain brief descriptions of the pictures that you use and make good places to include relevant keywords.

 

6. Author & Robots Tags:

The Author Tag should contain the name of the company that owns the site. This tag will help you get a #1 position for your company's name.

<meta name="author" content="Solutions with Service" />

Use a generic Robots Tag on all pages that you want indexed. This instructs the robots to crawl the page. The following is the generic robots tag.

<meta name="robots" content="index, follow" />

 

7. Using CSS
CSS is a tool that helps reduce the file size of web pages and the amount of time they need to load. By using CSS, you will also get a cleaner code. Spiders like orderly code and CSS is not to be neglected in the optimization process, as it improves the readability of your pages.

 

8. Using flash appropriately.
Splash pages, with their big images or Flash animations, contain only a single link, and a redirection to another Web page. Some of the problems with Splash pages are that they lack text, therefore there are no keywords that can be read by search engines, they have only one outbound link and usually no inbound link from another page pointing towards it, and then there is the redirection, which most search engines don't really appreciate and don't index. However, by embedding smaller flash elements in a standard HTML page, we can include all SEO techniques to ensure that you rank as well as possible.

 

 

9. Generated site maps.
You should always submit a sitemap .xml file to Google and Yahoo to achieve better indexing.

 

10. Google webmaster tools.
Monitor your results through Google’s webmaster tools. It provides relevant information that you can use to make adjustments to your pages for optimum ranking. http://www.google.com/webmasters/edu/quickstartguide/index.html

 

Bad Techniques:

Bad search engine optimization techniques can get you blacklisted from a search engine. Some techniques that are considered spam are cloaking, invisible text, tiny text, identical pages, doorway pages, refresh tags, link farms, filling comment tags with keyword phrases only, keyword phrases in the author tag, keyword density to high, mirror pages and mirror sites.

While these techniques might work to give you a higher ranking for short time in the long run they will hurt you.

Avoid Dynamic URLs:

Are you pages via php, asp, or cf? Some search engines may have a problem indexing them. Create static pages whenever possible. Avoid symbols in your URLs like the "?" that you will often find in php, asp or cf pages.

Frames:

Many search engines can't follow frame links. Make sure you provide an alternative method for the search engines to enter and index your site.